The SIMPLE Real Estate Co.
Unlike traditional brokerage models that focus on agent retention (more agents=more profits), SIMPLE’s
primary focus is providing the most valuable service to sellers while exclusively protecting their
interests. Let’s not forget that sellers pay both the seller’s agent and the buyer’s agent. Therefore, we
designed a modern, financially smart and fully transparent brokerage firm specifically for sellers. And
yes, we still love working with buyers on a referral basis. We just do not invest in buyer acquisition
SIMPLE’s biggest difference is its fee structure. We quantified our value proposition and determined
that, at a certain price point, sellers are overpaying. Technology has completely streamlined how we
market properties, and the current commission structure does not reflect this monumental shift. We
created a hybrid fee structure as a solution. The 6% agent commission made sense in a pre-internet
age when the cost and time to market a property were high.